I was approached by a dessert shop to develop their brand presence with a visual look and increase awareness of their brand proposition. The brand overview was centered on the concept of delivering high-quality, delicious desserts in a fun and inviting atmosphere. The brand proposition was focused on providing a unique and memorable experience to every customer, while still maintaining the highest standards of quality
BRAND LOOK
One of the key challenges faced by the dessert shop was differentiating themselves in a highly competitive market and effectively communicating their brand proposition to their target audience. To overcome this challenge, I focused on creating a visual outcome that effectively showcased the brand's unique offerings and upbeat atmosphere. This included the development of an eye-catching logo that has been provided by the client with a fun and playful marketing materials, conveyed the brand's proposition and values.
MENU DESIGN
The overall menu design concept was centered around a dark and moody aesthetic, with pops of bright and playful colours to highlight the desserts. This visually striking design style created a cohesive and memorable experience for customers, and effectively communicated the brand's playful and indulgent personality. The final outcome was a visually engaging menu design that effectively showcased the diverse dessert offerings.
The brand aimed to communicate to their customers through the use of playful visuals, creating a lively and cheerful atmosphere. They envisioned a place where customers can relax, sit back and delight in their sweet desserts. The use of visually appealing graphics and designs is a way to convey the lighthearted and joyful mood of the establishment, inviting customers to come and experience the fun for themselves.
